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socialwellnessco

๐Ÿ’ป Holistic content marketing for small businesses who want to make a strong digital impact.
๐ŸŒฟ New Blog Post:

Social Wellness Co.
UGC (user-generated content) = The holy grail of s UGC (user-generated content) = The holy grail of social media content.โ  โ  ...Because when other users are promoting your products or services, you get these 3 things:โ  โ  ใ€ฐ๏ธ awareness in other marketsโ  ใ€ฐ๏ธ authority with other audiencesโ  ใ€ฐ๏ธ brand trustโ  โ  How do you get more UGC? It's not always easy, but if you start prioritizing it, the UGC will come. Here's how...โ  โ  1. Flat out ask your customers to post (give them an incentive, like a discount code or free access)โ  2. Gather testimonials - ask for video testimonials ๐Ÿ‘โ  3. Use influencersโ  4. Create a brand ambassador or affiliate portalโ  โ  *remember - you'll probably have to offer an incentive at first, so be prepared to drop some $ or give some product away for free in order to get content in return (PS - this should be part of your marketing budget ๐Ÿ˜‰)โ ...โ  โ  Are you planning out user-generated content for your brand? What other strategies are you using?โ  โ  โ  โ  โ  #ugc #usergeneratedcontent #socialmediamarketing #socialmediagrowth #growthhacks #brandawareness #holistichealer #herbalhealer #healthpractitioner #holistichealthpractitioner #nutritionstudent #integrativemedicine
We didn't choose the Mediterranean life, the Medit We didn't choose the Mediterranean life, the Mediterranean life chose us...โ  โ  Panzanella Salad consists of herbed olive oil, fresh garden veggies, #vegan buttered croutons and shaved @nutsforcheese ๐Ÿฅ’๐Ÿ…๐Ÿง€โ  โ  If you haven't had a chance to check out Nuts for Cheese cultured cashew butter yet --- you are missing out. Head to nutsforcheese.com to learn more.โ  โ  โ  โ  โ  โ  โ  #swc #plantbasednutrition #plantbasedgoodness #vegancheese #veganbutter #wellnessblogger #holistichealthcoach #healthyfood #healthexpert #wellpreneur #registereddietitians #holistichealth #holisticnutrition #torontoblogger #healthblogger
Do you ever wonder what your small-business market Do you ever wonder what your small-business marketing team should look like?โ  โ  We've been there >> small start-up with limited marketing spend, not knowing where to funnel your precious $$$...โ  โ  ๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฌ๐จ๐ฆ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐ฉ๐ฎ๐ญ ๐จ๐ฎ๐ซ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฆ๐จ๐ง๐ž๐ฒ ๐ข๐ง๐ญ๐จ:โ  โ  * A photographerโ  - for both product & services you can entice your audience by having a collection of high-quality photographs.โ  * A copywriter or content manager (๐Ÿ‘‹ that's what we do)โ  * A designer/ branding expert (but your content manager may be able to fill this role)โ  * Ads manager (Google & Facebook)โ  * A business coach or digital marketing coachโ  * SEO (maybe & depending)โ  โ  ๐‡๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฌ๐จ๐ฆ๐ž ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ฅ๐จ๐จ๐ค ๐ข๐ง๐ญ๐จ ๐ญ๐จ ๐ฌ๐š๐ฏ๐ž ๐ฒ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿ ๐ฆ๐จ๐ง๐ž๐ฒ (๐ฎ๐ง๐ญ๐ข๐ฅ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐๐ ๐ž๐ญ ๐ž๐ฑ๐ฉ๐š๐ง๐๐ฌ):โ  โ  * Social media managementโ  - as much as it pains us to say this, social media management can and should be something you do yourself if you have limited marketing spendโ  * Email marketingโ  * Copywriting (to a certain degree)โ  * Branding - this is just something you should inherently know about your company, if you are confused about your brand, hire an expert to guide you.โ  โ  PS - this isn't our marketing team, we just are all remote so it's impossible to get together for team photos. These are some amazing @thegirlgang.ca models. โœŒ๏ธโ  โ  ๐Ÿ“ธ by the lovely @meghan.chuteโ  โ  #marketingteam #smallbusinesstips #smallbusinessowner #smallbusinesssupport #smallbusinesslife #marketingtips #marketingstrategy #beyourownboss
Do you ever get those thoughts like --- ๐‘ฐ ๐’…๐’๐’'๐’• ๐’“๐’†๐’‚๐’๐’๐’š ๐’˜๐’‚๐’๐’• ๐’•๐’ ๐’Š๐’๐’—๐’†๐’”๐’• ๐’Š๐’ ๐’•๐’‰๐’‚๐’• ๐’“๐’Š๐’ˆ๐’‰๐’• ๐’๐’๐’˜, ๐‘ฐ ๐’„๐’‚๐’'๐’• ๐’‚๐’‡๐’‡๐’๐’“๐’… ๐’Š๐’•, ๐’•๐’‰๐’†๐’“๐’† ๐’Ž๐’–๐’”๐’• ๐’ƒ๐’† ๐’‚๐’๐’๐’•๐’‰๐’†๐’“ ๐’˜๐’‚๐’š ๐’•๐’ ๐’…๐’ ๐’•๐’‰๐’Š๐’” ๐’‡๐’๐’“ ๐’‡๐’“๐’†๐’†?โ  โ  ๐Ÿ˜ But you low-key know you need it...โ  โ  Investing in your small business is a MUST, but not everything is a must.. you know?โ  โ  ๐™ƒ๐™š๐™ง๐™š ๐™–๐™ง๐™š ๐™ค๐™ช๐™ง ๐™ฉ๐™ค๐™ฅ 5 ๐™™๐™ž๐™œ๐™ž๐™ฉ๐™–๐™ก ๐™ฉ๐™ค๐™ค๐™ก๐™จ ๐™ฌ๐™š ๐™˜๐™–๐™ฃ๐™ฃ๐™ค๐™ฉ ๐™ก๐™ž๐™ซ๐™š ๐™ฌ๐™ž๐™ฉ๐™๐™ค๐™ช๐™ฉ (๐™–๐™ฃ๐™™ ๐™ฅ๐™ง๐™ค๐™—๐™–๐™—๐™ก๐™ฎ ๐™จ๐™๐™ค๐™ช๐™ก๐™™ ๐™๐™–๐™ซ๐™š ๐™ž๐™ฃ๐™ซ๐™š๐™จ๐™ฉ๐™š๐™™ ๐™ž๐™ฃ ๐™– ๐™‡๐™Š๐™‰๐™‚ ๐™ฉ๐™ž๐™ข๐™š ๐™–๐™œ๐™ค):โ  โ  1. A high-quality microphoneโ  - it's a necessity for video content. You can find cheaper ones on Amazon that do the trick.โ  โ  2. A webcamโ  - again, if you are digital, a high-quality webcam is going to change the way you record video content from your computer.โ  โ  3. @Canva Premium โ - you know how obsessed we are with Canvaโ . They've recently rolled out some pretty amazing music and video capabilities. Well worth the apx. $150+ annual membership.โ  โ  4. A paid auto-scheduling tool โ - yes, tools like @latermedia and @planoly are okay for basic scheduling stuff, but if you want to dive deeper into your analytics, schedule campaigns, use a calendar and manage all of your messages from one spot - hit up a paid tool. We use @agorapulse and it's pretty good.โ  โ  5. Trainings - the most underrated business tool investment is business trainings. Look for trainings that dive into: SEO, copywriting or content marketing. They will change the way you look at digital promotional planning.โ  โ  What's that 1 tool you are using right now that was well worth the investment?โ  โ  โ  โ  โ  โ  #swc #instagramtipsforbusiness #instagramhacks #instagramtips #holisticmarketing #holisticnutritionist #holisticnutrition #holisticnutritioncoach #naturopathicmedicine #naturopathicdoctor #naturopathic #naturopathicnutrition #naturopaths #functionalmedicinedoctor #functionalmedicine #acupuncturist #holistichealer #herbalhealer
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